KANSAS BUILDERS INSURANCE GROUP

Strategy + CONTENT CREATION

BE BIG, THINKING BIGGER

Challenge

Kansas Builders Insurance Group was started because builders didn’t have an integrated insurance company that serviced a wide array of industries.

In our research we found that KBIG was often associated with only (insert industry from Trent).

KBIG needed an awareness campaign that embodied other insurance services that they provided to contractors.

Solution

After our research, we came up with
a year-long social campaign that highlighted the various services
KBIG serviced.

Adapt

Understanding the needs of KBIG users was the first step, understanding the problem the second, the third was creating awareness around company that could service all.

Ad Showcase

Ranging from 12+ different services, we were able to encapsulate the full breadth of KBIG and their value proposition in contractor insurance.

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