Silver Lake Bank

Strategy + CONTENT CREATION

Incentivizing

Challenge

Family owned and operating since 1909, Silver Lake Bank needed a new way to tap into their local audience.

Solution

Using the local community as the driver to build awareness. We utilized local schools, incentivizing community camaraderie while positioning Silver Lake Bank as the people who give back.

Adapt

After researching, we saw that Silver Lake Bank was surrounded by a number of local communities, and shouldn’t shy away from the idea that their company is a part of multiple communities. Incentivizing community camaraderie allowed people to build themselves up, to make their communities greater, and position SLB as the center of that community comradery.

For this, we created a variety of advertisements that fit across _______(social), ________ (social), and ________ (social).

Seeing our campagin come to its intentional light, we were able to capture Silver Lake Bank giving back to their community. We captured these pictures of a special check presentation to the Seaman Vikings in Topeka, KS.

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