JAYHAWK PHARMACY
BRAND IDENTITY
Jayhawk Pharmacy came to KMG with a legacy logo in place that was still serving them well. We worked with the existing logo's classic feel and hometown colors, as well as the brand's "Jayhawk Cares" mark for promoting special offerings, and elevated the overall look employing a clean, modern landscape. The goal was to use white space effectively -- evoking a professional -- medical feeling, while warming the design with friendly faces and bright pops of brand colors.
WEBSITE REDESIGN
Jayhawk Pharmacy's website redesign began with a KMG photoshoot to capture the family behind the business. The site was reorganized and redesigned to better reflect the company's evolving brand aesthetic, but not straying too far from its familiar roots.
Before
After
SOCIAL MEDIA
KMG kept Jayhawk Pharmacy active in the public eye using a robust social media presence.
CAMPAIGNS
As a family-owned and operated business, Jayhawk Pharmacy wanted to communicate this feeling of treating customers like family. KMG created a campaign with a multidirectional and multigenerational appeal. We began with "From Our Family to Yours," featuring photos of the Axcell family. Then later added a fresh, customer-focused approach, "To Your Family from Ours." We finished out the year, with a campaign that focuses on how Jayhawk Pharmacy makes life easier – "Simply Jayhawk."
STRATEGY + SOLUTION: MyJayhawkPharmacy.com
In addition to digital, print, and radio advertising for both prospects and customers, KMG also created collateral such as flyers and posters to inform customers of offerings and helpful information. Additionally, we created car magnets for easy brand recognition of delivery vehicles. We also created a logo version that incorporated the Cares mark and the website url (see example in flyer above).
Kern Marketing Group has made our brand and business stand out from the competition. KMG helped us connect with our target audience and build healthy relationships with our customers.
THE RESULTS
Jayhawk Pharmacy's business has been booming and continues to flourish as one of the premier pharmacies in Lawrence. This client represents an excellent example of the success that's available when trusting the time-tested processes and marketing strategies that KMG implements so well.
Whether you need logo design, campaign development, online ads, web design, marketing strategy, photography – or the whole shebang – KMG will help you reach your target.
KERN, INC.
Unique Entity ID: DJ2TYMD17LL1 | CAGE/NCAGE: 532B8