BRAND IDENTITY
Atma's previous logo represented them well symbolically, however, the color palette and fonts felt outdated. KMG worked with Atma to refine the palette and give their logo an aesthetic that matched the clinic to fit their overall brand personality and goals for connecting with current and prospective patients. Once the logo was approved, we were able to roll that same look and feel out to a fresh new website design that was well organized, strategic, and pleasing to the eye.
Before
After
WEBSITE REDESIGN
DIGITAL STRATEGY
Building from this strong branding foundation, KMG developed a comprehensive marketing strategy for Atma. Using social media and online ads, we are able to target specific markets and connect prospective customers to the client's website for information. From there, we were able to use the data captured from customer engagement to continue refining the messaging for the greatest success in meeting Atma's business goals and desire to serve more patients.
WOMEN'S WELLNESS
Atma's Women's Wellness campaign offers a good look at how we might approach a sub-brand or special initiative for your business. Working from the Atma logo mark, we added butterfly/woman symbolism to the lotus and healing wings. KMG chose a color palette that is harmonious to the overall Atma brand, while allowing this campaign to stand out in harmonious distinction and appeal to the target audience.
Whether you need logo design, campaign development, online ads, web design, marketing strategy, photography – or the whole shebang – KMG will help you reach your target.