SOS PEST CONTROL
BRAND IDENTITY – REFRESH
The SOS logo is simple, yet recognizable and effective. The imagery evokes a panic button that clients can press if they are concerned about bed bugs or other pests. The logo was updated to a more modern look, derived from the legacy logo that was digitized for SOS in 2008. Because this logo appears on service vehicles, it was important to the client to stay close to the existing brand look. Additionally, KMG refreshed the creative direction with a more detailed, illustrative approach. This SOS refresh provides a great example of how refinement and creativity can give a brand new life.
Before
After
CAMPAIGNS
SOS Pest Control has a strong connection with its hometown of Kansas City, as shown in the website URL,
soskc.com. When people think of KC, they often picture Chiefs football, Royals baseball, Current soccer, etc. KMG wanted to tie in the rich sporting culture of KC with the strong defense against pests that SOS offers, reigning "victorious" every time. Thus, an iconic and on-theme brand was born and integrated into their website, social media, and digital ads.
CUSTOM ILLUSTRATION
Fitting the sports theme, KMG created custom illustrations of bed bugs as the "Invaders" on the rival team. We also designed fun playing cards for each team member that are used on the website and social media to foster a sense of personal connection to the SOS team.
STRATEGY + SOLUTION: SOS FOR THE WIN
KMG's strategy for SOS was inspired by the company's personality, interests, and location. We got to know our client and came up with creative solutions that represent them well. A cohesive, authentic brand identity is important to customers and shows transparency and familiarity in marketing, which fosters trust, repeat business, and referrals.
GAMETIME TV SPOT #1
Whether you need logo design, campaign development, online ads, web design, marketing strategy, photography – or the whole shebang – KMG will help you reach your target.
