This service is a new way to advertise and market your business to your community or local market. Local Service Ads (LSA) is a service that you register with Google and you will receive an ad with your businesses information that will appear at the top of Google search that are related to your business and area. LSA is a great way for a small business to grow and find new customers.
LSA is different from normal advertising due to the cost and how you get results. With normal advertising, you are paying for volume in the hopes that is convert into clicks and customers. You are paying Google, Facebook, YouTube and TikTok to put you ad into front of people. The more you pay for your ad, the amount of people that you ad is exposed to will increase.
With LSA you pay only for clicks that were converted into customers. LSA puts an ad with your business’s information in front of people with a green badge that reads Google guaranteed. With LSA you create a set budget for each month. As people click on your ads and reach to your business, your LSA account will be charged for each person. Once you reach you budget’s limit the ad will stop for the month and then restart next month.
LSA is cheaper alternative to traditional advertising. Your are given a direct line to new customers and only pay if you get results. No more guess works and prays for more business. Every click is a new customer. LSA lets you target specific area with your ad. You can select specific cities, towns and counties. LSA also allows you to program your ad to show up on specific keyword searches. This way you only getting customers that are reaching out for the services that your business offers.
KMG offers services Google Local Services Ads for those that want to advertise but don’t have the time to deal with Google. To get a LSA account you first to fill out multiple forms and add content to the profile. You don’t wish to deal with the trouble of calling Google to setting every up and do maintenance, then you have KMG do the work for you.
Written by Matthew Unrein | Aug 23, 2024