When you looking for a new place to eat more often than not, you would have checked how many stars each restaurant has before choosing one. These stars are determined by the number and quality of Google reviews that each restaurant. According to Forbes, 60% of US customers use Google reviews to help them determine what businesses they want to visit.

Google reviews are statements that customers have left on Google about businesses. This is a free service that only requires a Google account, which is something a large portion of the US population has. Google is the largest search engine in the US and is used by many businesses. Google reviews can be viewed on multiple Google platforms such as Google Maps.

Google is long established and credited company, so if a business is able to get established and rated on Google that will help them stand out from the competition. Google reviews offer businesses the following benefits free of charge.

• Increase business ranking
• Great for search engine optimization (SEO)
• Gives businesses free customer feedback
• Create brand trust with customers
• Free digital marketing
• Increase click-through-rate (CTR)

When aiming to add more reviews to your business Google account. The key is the quality of the reviews rather than the volume of reviews. They quality of the reviews that people leave will determine the number of stars that google will give you and these stars are the first thing that new customers will see.

If you have questions about boosting your Google business profile KMG offer services to help with that. KMG has helped businesses like SOS Pest Control increase their business rankings through new promotional material and market research. Connect with us and we can discuss how we can elevate your business.