Marketing In Kansas City

Kansas City has found its way to international headlines thanks to the Kansas City Chiefs and Taylor Swift. The city has seen growth both economically and culturally. With all this success, Kansas City is a great place to do marketing and grow a business. KMG has put together some strategies that small businesses and companies can use to expand their growth.

Super Bowl Victory

The Chief’s Super Bowl VI victory helped put Kansas City in the spotlight on both a national and international level. This victory has inspired a real sense of city pride from both the Kansas and Missouri sides of the city. Residents from both sides of the river have come together to support the professional teams of Kansas City. The city is in a great position for advertising since it can tap into the audiences of two states that have a shared sense of pride.

Taylor Swift

Super Bowl VI has created a cross-pollination situation between the fans of the Kansas City Chiefs and the fans of Taylor Swift (Swifties). In the run-up to Super Bowl VI, there were stories of father and daughter able to bond over the Super Bowl thanks to the relationship of Travis Kelce and Taylor Swift. Kansas Chiefs were able to tap into the older male and young female market in one package.

The Travis and Taylor relationship has brought Swiftie fans from across the county to the Chiefs practice at their summer training camp. One 16 year came from Lexington, KY just to see the team play and cheer them on. This relationship is a great opportunity for small businesses and companies to reach this market. By supporting one or both sides of the Travis and Taylor relationship, businesses can increase their exposure and engagement.

City Pride

The two Super Bowl wins and the Travis/Taylor relationship has created an atmosphere of pride for Kansas City. Businesses can leverage this community pride to help growth and provide services to new markets. Marketing material and strategies that highlight the business’s Kansas City pride is a great start.

If you already have some marketing ideas for your small business or company then please reach out to us here at KMG. We have helped elevate businesses on both sides of the river and we would love to help you.

For more information about the Travis/Taylor relationship affect on Kansas city please read this article by The Washington Post.

By Matthew Unrein | Aug 23,2024

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